Order Management
Manage complex order flows from first click to final fulfillment. Track every order, automate workflows, handle splits and backorders, and maintain a complete audit trail—all from one place.
Stop chasing orders across five different systems. Keel's order management and shipping software gives operations teams complete control over every order—from multi-channel capture to final delivery—with automated fulfillment workflows, carrier integrations, and real-time tracking built around how your business actually runs.
End-to-end software covering every stage of your order and fulfillment operations, built to your exact process.
Manage complex order flows from first click to final fulfillment. Track every order, automate workflows, handle splits and backorders, and maintain a complete audit trail—all from one place.
Pick, pack, and ship with optimized wave, batch, and zone-based picking, barcode verification, automated carrier selection, label printing, and real-time tracking sync at every stage.
Build warehouse workflows that match your exact layout, processes, and team structure—receiving, put-away, picking, packing, and shipping configured to your operations, not a rigid template.
Real-time inventory visibility across every location, down to the bin. Lot and batch tracking, automated reorders, multi-location transfers, barcode scanning, and full compliance audit trails.
Automatically generated internal tools for operations, logistics, and customer service teams—clean, fast, and intuitive interfaces that let your whole team interact with order and fulfillment data instantly.
Transition to Keel's platform quickly and confidently with a fully managed migration service, getting your order management and fulfillment systems live in a matter of weeks.
Keel's team works with you to map your real order and fulfillment workflows—your stages, your terminology, your exceptions. Unlike rigid off-the-shelf ERPs, the system is built around how your business actually operates, not generic assumptions.
See how fast-moving operations teams use Keel to replace legacy tools and take full control of their fulfillment.
Built by operators who shipped 50,000 medicines daily, Keel gives you the fulfillment infrastructure that legacy ERPs simply can't provide.
Founded by the team behind Echo's $130m pharmacy operation—they built what they wished existed when off-the-shelf tools failed them.
Every workflow, rule, and exception is configured to your exact process—not a generic template you're forced to work around.
Launch tailored order management and fulfillment systems in weeks, not months, with managed migration and real-time onboarding support.
Complete ownership of your operations software and data—version controlled, open-source components, with full local development and audit trails built in.
Operators who have been in your shoes, building the tools they needed.
Keel was founded in 2021 by three former executives from Echo—Europe's fastest-growing online pharmacy, later acquired by Pharmacy2U. As CEO, CTO, and CPO at Echo, the founders built custom software to run operations shipping 50,000 medicines to 600,000 customers daily, scaling the business to $130m in annual revenue. When off-the-shelf tools proved too inflexible for the demands of a highly regulated, high-volume environment, they built what they needed from scratch. That first-hand experience became Keel: a platform designed to empower operations teams everywhere with software they truly own and can evolve as fast as their business moves. Backed by $6m in seed funding from leading European investors Earlybird and LocalGlobe, Keel is trusted by fast-moving operators who refuse to settle for archaic ERP systems.
An Order Management System (OMS) handles the transactional lifecycle of orders—capture, allocation, fulfillment, shipping, and returns. A CRM manages customer relationships, communications, and sales pipelines. While they share customer data, an OMS is operations-focused (what was ordered, where it is, when it ships), whereas a CRM is relationship-focused (who the customer is, how they've been engaged). Keel builds both, and can connect them seamlessly.
Talk to a Keel operations expert and get answers specific to your business.
UK data protection authority registration, ensuring compliance.
Funded by leading European venture investors.
Transparent, community-trusted engineering foundation.
Tell us about your operations and we'll show you how Keel can replace your fragmented systems with a single, fully custom platform—live in weeks, not months.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz