Inventory Management
Real-time inventory tracking, lot control, multi-location visibility, automated reorders, and full traceability from receipt to shipment—built for complexity off-the-shelf tools can't handle.
Enterprise operations are too complex for off-the-shelf software. Keel builds custom software systems—from inventory and procurement to order management and CRM—tailored precisely to how your business works. Launch production-ready backends in weeks, own your data completely, and scale with confidence on serverless infrastructure built for fast-moving enterprise teams.
End-to-end custom enterprise software solutions built around your exact workflows, data models, and operational requirements.
Real-time inventory tracking, lot control, multi-location visibility, automated reorders, and full traceability from receipt to shipment—built for complexity off-the-shelf tools can't handle.
Manage complex order flows from first click to final fulfilment—multi-channel capture, smart allocation, automated warehouse rules, and complete audit trails at high volumes.
Custom warehouse workflows built around your layout, naming conventions, and floor structure—receiving, pick, pack, and ship processes configured to match your team's exact operations.
Professional-grade procurement from purchase request to receipt—manage suppliers, automate approvals, three-way matching, and full budget tracking integrated with your financial systems.
Build CRM systems that mirror your organisation's exact operations—custom workflows, role-based permissions, marketing integrations, and actionable customer data built around real-world interactions.
Automatically generated, clean and intuitive internal tools for operations, customer service, and finance teams—letting every department interact with your data securely and instantly.
We work with your team in real time to deeply understand your business operations, workflows, and data requirements. Every stage, terminology, exception, and edge case is mapped before a single line of code is written—so the system fits your reality, not a generic template.
See how fast-moving enterprise teams like Bravely, HIVED, and Klira replaced legacy systems with Keel.
Keel combines the speed of modern development with the depth of a true enterprise platform—giving your team complete ownership, flexibility, and control.
Built by former Echo executives who shipped 50k medicines daily—we solve enterprise complexity because we've lived it.
Go from business requirements to a live production system in weeks, not the months that legacy enterprise implementations typically demand.
You own your data, your schema, and your code—no vendor lock-in, with direct database access and open-source components your team fully controls.
ICO-registered and built with deny-by-default access control, row-level permissions, full audit trails, and OpenTelemetry observability for regulated industries.
Experienced operators and engineers building the tools they wished existed.
Keel was founded in 2021 by three former executives from Echo—Europe's fastest-growing online pharmacy, later acquired by Pharmacy2U. As CEO, CTO, and CPO at Echo, the founders built custom software systems that shipped 50,000 medicines to 600,000 customers daily and scaled the business to $130m in annual revenue. They experienced first-hand how inflexible legacy software stalls growth, so they built the platform they wished had existed. Since founding Keel, the team has raised $6m in seed funding from leading European investors Earlybird and LocalGlobe, and is on a mission to empower operators everywhere with powerful, flexible tools they truly own—without resorting to archaic ERPs.
Software development services encompass the full process of designing, building, testing, deploying, and maintaining software systems tailored to a business's specific needs. For enterprises, this includes custom backends, APIs, databases, internal tools, and integrations with existing platforms—delivered by a team that models your exact workflows rather than applying a generic off-the-shelf solution.
Speak with our team for a no-obligation conversation about your requirements.
UK data protection authority registration for enterprise-grade compliance.
Venture-backed by leading European investors, validating platform integrity.
Publicly auditable codebase on GitHub, built on engineering best practices.
Tell us about your operations and requirements. Our team will map out how a custom-built Keel system can replace your legacy tools and go live in weeks—not months.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz