Inventory Management
Gain total real-time visibility and control over every unit across multiple locations. Track stock, manage lots, automate reorders, and integrate seamlessly with e-commerce platforms and 3PLs—no complexity too great.
Modern supply chains break under the weight of disconnected systems, rigid ERPs, and spreadsheets that can't scale. Keel's real-time supply chain orchestration platform gives operations teams total visibility and instant agility—connecting inventory, orders, fulfilment, procurement, and warehousing into one programmable system you truly own and can evolve as fast as your business demands.
End-to-end modules that connect every node of your supply chain into one programmable, real-time platform.
Gain total real-time visibility and control over every unit across multiple locations. Track stock, manage lots, automate reorders, and integrate seamlessly with e-commerce platforms and 3PLs—no complexity too great.
Manage complex, multi-channel order flows from first click to final fulfilment in one place. Automate workflows, allocate inventory intelligently, handle splits and backorders, and maintain a complete audit trail at high volumes.
Get orders out of the door efficiently with full visibility at every stage. Streamline wave and batch picking, automate carrier selection, sync tracking updates, and handle exceptions and returns with structured workflows.
Build warehouse workflows that match exactly how your business operates. Configured around your layout, naming conventions, and unique processes—not a rigid template—so your team works faster from day one.
Manage suppliers, automate purchase order approvals, and streamline replenishment end-to-end. Track supplier performance, enforce budget controls, and keep inventory and finance systems in perfect sync automatically.
Plan and manage production batches aligned to your orders and delivery schedules. Model your exact stages, checkpoints, and quality controls—tracing every input, transformation, and output from raw materials to finished goods.
Keel starts by mapping your actual supply chain—your SKUs, locations, suppliers, workflows, and exception rules. Unlike legacy ERPs that force you into a template, every data model is built around how your business truly operates, whether you're shipping medicines or managing complex multi-location stock.
See how operations teams are replacing spreadsheets and legacy ERPs with a platform they truly own.
Keel was built by operators who lived the pain of inflexible systems—here is what makes the platform different.
Founded by Echo's former CEO, CTO, and CPO—operators who scaled to 600k customers and $130m revenue using custom-built tools.
You own your data, your data model, and your workflows—no vendor lock-in, no rigid templates, no compromise on how you operate.
Go from scoping your supply chain requirements to a production-ready platform in weeks, not the months legacy ERP implementations demand.
Adapt and evolve every workflow, integration, and rule as your supply chain grows—without waiting months for a development team to catch up.
Operators who scaled a $130m business—then built the tools the market was missing.
Keel was founded in 2021 by three former executives from Echo, Europe's fastest growing online pharmacy, later acquired by Pharmacy2U. As CEO, CTO, and CPO at Echo, the founders built custom operations software to ship 50,000 medicines to 600,000 customers daily—growing the business to $130m in annual revenue. They experienced first-hand how inflexible, off-the-shelf systems couldn't keep pace in a highly regulated, fast-moving environment. So they built Keel: the platform they wished had existed. Since then, Keel has raised $6m in seed funding from leading European investors Earlybird and LocalGlobe, and is on a mission to empower operations teams everywhere with flexible, powerful tools they truly own.
Orchestration platforms are software systems that coordinate and automate workflows across multiple connected processes, teams, and tools in real time. In supply chain contexts, an orchestration platform unifies inventory management, order processing, fulfilment, procurement, and warehousing into a single, programmable system—eliminating the data silos and manual handoffs that cause delays, errors, and lost visibility.
Talk to a Keel expert and get answers tailored to your specific operations and supply chain challenges.
UK data protection authority registration confirming compliant data handling.
Seed funding from two of Europe's most respected venture investors.
Transparent, community-verified codebase built on engineering best practices.
Tell us about your operations and we'll show you how Keel can replace your disconnected systems with a unified platform you own. Most teams are live in weeks.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz