Order Management
Manage complex order flows from first click to final fulfilment. Capture orders from multiple channels, automate workflows, allocate inventory intelligently, and maintain a complete audit trail—all from one place.
Choosing the right distributed order management vendor or provider can make or break UK operations. Keel's flexible, code-first platform — UK-registered and billed in GBP — gives fast-moving businesses complete control over order flows, inventory allocation, and fulfilment, without the rigidity of legacy ERPs. Discover how a modern DOM solution built around your unique process can scale with you from day one.
End-to-end order and fulfilment capabilities built around how UK businesses actually operate — from multi-channel sales to tax-ready order processing.
Manage complex order flows from first click to final fulfilment. Capture orders from multiple channels, automate workflows, allocate inventory intelligently, and maintain a complete audit trail—all from one place.
Get orders out the door efficiently with optimised pick, pack, and ship workflows. Includes carrier integrations, barcode verification, SLA tracking, exception handling, and real-time tracking synchronisation.
Gain total visibility and control over every unit across all locations. Real-time tracking, automated reorders, lot and batch control, multi-location transfers, and full traceability from receipt to shipment.
Build warehouse workflows that match exactly how your business operates. Fully customised receiving, put-away, picking, packing, and shipping—configured to your layout, your team, and your exceptions.
Manage suppliers, purchase orders, and replenishment end-to-end. From requisition to receipt with multi-currency support, structured approvals, three-way matching, and automatic inventory updates.
Automatically generate clean, fast, and intuitive internal tools for operations, customer service, and finance teams—letting your entire team interact with order and inventory data securely and in real time.
UK operations teams comparing distributed order management vendors often hit the same wall: rigid templates and US-centric roadmaps that don't fit British fulfilment networks, VAT handling or multi-currency supplier relationships. Keel flips that model. It's a programmable, code-first platform that models your exact order flows, fulfilment rules, and inventory logic from the ground up, billed in GBP with VAT added, and run by a UK-registered company (Planko Ltd, Altrincham, Cheshire) that lets you choose where your data is hosted — including in the UK. Fast-moving businesses, whether shipping high volumes like an online pharmacy or managing complex B2B order splits, get a system they truly own, can iterate on in weeks, and scale with confidence on serverless infrastructure. No bloat, no workarounds.
See how fast-moving operations teams like Bravely, HIVED, and Klira run smarter operations with Keel.
Keel was built by operators who outgrew off-the-shelf tools—so it's designed to give UK operations teams what legacy systems never could.
Founded by the team behind Echo pharmacy, who scaled custom ops software to 600k customers and $130m revenue.
Go live with a fully tailored order management system in weeks, not months, with Keel's Build for Me service.
You own your data, your workflows, and your logic—no vendor lock-in, with full version control and local dev experience.
Planko Ltd is a UK-registered company (Altrincham, Cheshire) and ICO registered under reference ZB524558. Billing is in GBP with VAT added, and multi-region hosting lets you choose where your data lives, including in the UK.
Operators who built the solution they wished had existed.
Keel was founded in 2021 by three former executives from Echo—Europe's fastest-growing online pharmacy, later acquired by Pharmacy2U. As CEO, CTO, and CPO at Echo, the founding team built custom operations software to ship 50,000 medicines daily to 600,000 customers, growing the business to $130m in annual revenue. They experienced first-hand how inflexible legacy systems and off-the-shelf tools couldn't scale at the speed a fast-moving business demands. That hard-won experience in a highly regulated, high-volume environment is what Keel is built on: a platform that empowers operators everywhere with flexible, powerful tools they truly own. Headquartered in Altrincham, Cheshire, and backed by leading European investors Earlybird and LocalGlobe, Keel is on a mission to make modern operations software accessible to every ambitious team.
Distributed order management (DOM) is a system that centralises and orchestrates order flows across multiple sales channels, inventory locations, and fulfilment nodes. It intelligently routes orders to the optimal fulfilment point, manages inventory allocation in real time, handles splits and backorders, and provides end-to-end visibility from order capture to final delivery—replacing the need to chase updates across disconnected systems.
Talk to a Keel expert to find the right order management solution for your UK business.
UK data protection authority registered, reference ZB524558.
Seed funded by leading European venture investors.
Transparent, community-trusted engineering available on GitHub.
Tell us about your UK operations and we'll show you how Keel can be modelled around your exact order flows, fulfilment rules, and team—with no rigid templates, no bloat, and no months-long implementation.
You can also send us a quick email at hello@keel.so.
You can also send us a quick email at hello@keel.so.