Warehouse Management and Fulfilment Software for UK Warehouses

UK warehouses, brands and 3PLs are replacing rigid legacy systems with warehouse management software that fits how they actually operate. Keel's fulfilment WMS gives you control over goods-in, put-away, picking, packing, despatch and stock, configured to your exact workflows rather than a generic template. Keel is software, not a 3PL: it's built for UK teams that run their own warehouses and want real-time visibility and a system they own.

Warehouse management software dashboard showing UK fulfilment operations with real-time inventory tracking

Our Warehouse Management Solutions

End-to-end WMS and fulfilment software for UK warehouses, from goods-in to despatch, built around your exact workflows rather than a one-size-fits-all template.

Warehouse Management

Create warehouse workflows that match exactly how your business operates. Built around your layout, naming conventions, and floor structure—receiving, put-away, picking, packing, and shipping configured to your process.

Fulfilment

Pick, pack and despatch with optimised wave, batch and zone-based picking, barcode verification, short-pick handling, automated carrier selection, label printing, tracking sync, end-of-day closeouts, SLA tracking and a complete audit trail for every shipment.

Inventory Management

Real-time inventory tracking across every location down to the bin. Lot and batch tracking, serial numbers, expiry dates, automated reorders, cycle counting, and full traceability from receipt to shipment.

Order Management

Manage complex order flows from first click to final fulfilment. Multi-channel order capture, smart inventory allocation, automated warehouse rules, carrier selection, and synced tracking updates—all in one place.

Procurement System

Professional-grade procurement from purchase request to receipt. Manage suppliers, automate approvals, handle multi-currency POs, three-way matching, and maintain a complete audit trail across all purchasing activity.

Production Management

Manage daily workloads and production batches aligned to your orders and delivery schedule. Full traceability from raw materials to finished goods, with QC checkpoints built into the flow—not bolted on.

Total Operational Control

A Warehouse Management System Built Around Your UK Warehouse, Not a Template

Keel is warehouse management and fulfilment software for UK businesses that run their own warehouses: D2C and e-commerce brands, manufacturers, wholesalers and 3PLs. Off-the-shelf WMS platforms are often too rigid for fast-growing operations, while full enterprise rollouts take months. Keel models your actual processes (your goods-in checks, picking logic, carrier rules and exception handling) and gives you real-time stock visibility down to the bin, from a single site to multi-site fulfilment. Keel is run by Planko Ltd, a company registered in the United Kingdom and based in Altrincham, Cheshire, and you choose where your warehouse data is hosted, including the UK.

Keel WMS software interface showing warehouse fulfilment workflow configuration on a laptop
Trusted by Operators

Success Stories

See how fast-moving operations teams use Keel to take back control of their workflows, and what that could look like for your UK warehouse.

"Keel is truly one of the most obvious wins I've ever seen in the Ops world"

Usman Mahomed

"Keel's built-in permission engine is incredibly secure and powerful — No other service does it this well!"

Jay

"Keel is incredibly powerful. Three days writing code and it all just works from the first attempt! The Schema allows for super easy and intuitive data modelling, particularly around the relationship syntax with all foreign keys sorted. I also just love the DevEx! It's well thought-out and far superior to..."

Jay

"Keel is truly one of the most obvious wins I've ever seen in the Ops world"

Usman Mahomed

"Keel's built-in permission engine is incredibly secure and powerful — No other service does it this well!"

Jay

"Keel is incredibly powerful. Three days writing code and it all just works from the first attempt! The Schema allows for super easy and intuitive data modelling, particularly around the relationship syntax with all foreign keys sorted. I also just love the DevEx! It's well thought-out and far superior to..."

Jay

"Keel is truly one of the most obvious wins I've ever seen in the Ops world"

Usman Mahomed

"Keel's built-in permission engine is incredibly secure and powerful — No other service does it this well!"

Jay

"Keel is incredibly powerful. Three days writing code and it all just works from the first attempt! The Schema allows for super easy and intuitive data modelling, particularly around the relationship syntax with all foreign keys sorted. I also just love the DevEx! It's well thought-out and far superior to..."

Jay
The Keel Difference

Why Choose Keel for Your UK WMS?

Built by operators for operators, and run from the UK: Keel gives UK warehouse teams the flexibility legacy systems never could, with UK registration, GBP billing and a system you own.

Built by Operators

Founded by the former CEO, CTO and CPO of Echo, who built the software behind shipping 50k medicines to 600k customers daily. Keel is built on real operational experience, not theory.

Go Live in Weeks

Launch a fully tailored WMS configured to your exact UK warehouse workflows in weeks, not the months that legacy ERP implementations demand.

You Own Your System

Complete ownership and control of your operations software and data—no vendor lock-in, no rigid templates, no waiting on a provider to make changes.

UK-Registered, UK Data Options

Planko Ltd t/a Keel is registered in the United Kingdom (Altrincham, Cheshire) and with the ICO (ZB524558). Billed in GBP with VAT added, and you choose where your warehouse data is hosted, including the UK.

The Team Behind Keel

Operators who built enterprise-scale systems before building the platform.

Keel (Planko Ltd) is a company registered in the United Kingdom, based in Altrincham, Cheshire, with a team hiring in London. It was founded in 2021 by the former CEO, CTO and CPO of Echo, Europe's fastest-growing online pharmacy, later acquired by Pharmacy2U. At Echo, the founders built custom software to run operations shipping 50k medicines to 600k customers daily, growing the business to $130m annual revenue, because off-the-shelf tools could not meet the needs of the highly regulated pharmacy world. In 2024 Keel raised $6m in seed funding from leading European investors Earlybird and LocalGlobe. Today Keel gives operators, from UK warehouses and 3PLs to fast-scaling e-commerce brands, flexible operations software they truly own.

Founded 20214 years building the modern ERP alternative in the UK
$6M Seed FundingBacked by Earlybird and LocalGlobe in 2024
Echo, Acquired by Pharmacy2UFounders shipped 50k medicines to 600k customers daily at Echo

Frequently Asked Questions

What are the four types of WMS?

The four main types of WMS are: standalone WMS (dedicated warehouse software with deep functionality), ERP-integrated WMS (a warehouse module built into a broader ERP system), cloud-based WMS (hosted on remote servers with subscription access), and supply chain execution suites (broad platforms covering WMS alongside transportation and labour management). Keel operates as a highly configurable, cloud-based WMS built for fast-moving operations teams.

What software do UK 3PLs use to manage fulfilment and inventory?

What's the difference between WMS and ERP?

How long does it take to implement Keel's WMS for a UK warehouse?

Can Keel integrate with our existing e-commerce platforms and carriers?

Does Keel support multi-location inventory management?

How does Keel handle UK data protection?

What makes Keel different from other WMS software providers in the UK?

What is a warehouse management system (WMS)?

How much does a WMS cost in the UK?

Is Keel a 3PL or fulfilment services provider?

Where is our warehouse data hosted with Keel?

Can a WMS handle FEFO, batch and expiry tracking for food and health & beauty stock?

Should a UK business choose a cloud or on-premise WMS?

Still Have Questions About Our WMS?

Talk to our UK-registered team for a walkthrough of how Keel would run your warehouse, from goods-in to despatch.

UK-Registered & Trusted

Awards and Recognition

UK Information Commissioner's Office ICO registration badge

ICO Registered

Registered with the UK Information Commissioner's Office (ZB524558)

Earlybird and LocalGlobe venture capital investor badge

Earlybird & LocalGlobe Backed

Raised $6m seed funding from leading European venture investors in 2024

Open source software badge for Keel platform on GitHub

Open-Source Platform

Open-source platform on GitHub, built on engineering best practices

Ready to Transform Your UK Warehouse Operations?

Tell us about your UK warehouse: your sites, order volumes, carriers and current systems. We'll show you how Keel can be configured to your goods-in, picking and despatch workflows. With Build for Me, we model Keel around your actual process, get you live in a matter of weeks and hand over to your team. One fixed yearly subscription, billed in GBP.

Contact Us Today

You can also send us a quick email at hello@keel.so.