Warehouse Management
Create warehouse workflows that match exactly how your business operates. Built around your layout, naming conventions, and floor structure—receiving, put-away, picking, packing, and shipping configured to your process.
UK warehouses and 3PLs are ditching rigid legacy systems for software that actually fits how they operate. Keel's fulfillment WMS gives you complete control over picking, packing, shipping, and inventory—configured to your exact workflows, not a generic template. Purpose-built for fast-moving UK operations teams who need flexibility, real-time visibility, and systems they truly own.
End-to-end WMS and fulfillment software built around your exact warehouse workflows, not a one-size-fits-all template.
Create warehouse workflows that match exactly how your business operates. Built around your layout, naming conventions, and floor structure—receiving, put-away, picking, packing, and shipping configured to your process.
Pick, pack, and ship with optimized wave, batch, and zone-based picking, barcode verification, automated carrier selection, label printing, SLA tracking, and a complete audit trail for every shipment.
Real-time inventory tracking across every location down to the bin. Lot and batch tracking, serial numbers, expiry dates, automated reorders, cycle counting, and full traceability from receipt to shipment.
Manage complex order flows from first click to final fulfilment. Multi-channel order capture, smart inventory allocation, automated warehouse rules, carrier selection, and synced tracking updates—all in one place.
Professional-grade procurement from purchase request to receipt. Manage suppliers, automate approvals, handle multi-currency POs, three-way matching, and maintain a complete audit trail across all purchasing activity.
Manage daily workloads and production batches aligned to your orders and delivery schedule. Full traceability from raw materials to finished goods, with QC checkpoints built into the flow—not bolted on.
UK businesses face a unique challenge: off-the-shelf WMS platforms are either too rigid for fast-growing operations or too expensive for teams not yet ready for a full enterprise ERP rollout. Keel fills that gap with a fully configurable warehouse management platform that models your actual processes—your picking logic, your carrier integrations, your exception handling rules. From a single UK distribution centre to multi-location fulfilment networks, Keel gives operators complete visibility, ownership, and the agility to evolve workflows without months of development work.
See how fast-moving UK operations teams use Keel to take back control of their warehouse workflows.
Built by operators for operators, Keel delivers the flexibility legacy systems never could.
Founded by the team behind Echo, who shipped 50k medicines daily across the UK, Keel is built on real operational experience—not theory.
Launch a fully tailored WMS configured to your exact UK warehouse workflows in weeks, not the months that legacy ERP implementations demand.
Complete ownership and control of your operations software and data—no vendor lock-in, no rigid templates, no waiting on a provider to make changes.
Registered with the UK's Information Commissioner's Office (ICO), ensuring your warehouse data is handled in full compliance with UK data protection standards.
Operators who built enterprise-scale systems before building the platform.
Keel was founded in 2021 in Altrincham, Cheshire, by three former executives from Echo—Europe's fastest-growing online pharmacy, later acquired by Pharmacy2U. As CEO, CTO, and CPO at Echo, the founders built custom software to run operations shipping 50,000 medicines to 600,000 customers daily, growing the business to $130m annual revenue. That hands-on experience with the limitations of off-the-shelf tools across a highly regulated UK environment is exactly why Keel exists. In 2024, the company raised $6m in seed funding from leading European investors Earlybird and LocalGlobe. Today, Keel is on a mission to empower operators everywhere—from UK 3PLs to fast-scaling e-commerce brands—with flexible, powerful operations software they truly own.
The four main types of WMS are: standalone WMS (dedicated warehouse software with deep functionality), ERP-integrated WMS (a warehouse module built into a broader ERP system), cloud-based WMS (hosted on remote servers with subscription access), and supply chain execution suites (broad platforms covering WMS alongside transportation and labour management). Keel operates as a highly configurable, cloud-based WMS built for fast-moving operations teams.
Talk to one of our operations experts for a personalised walkthrough of the platform.
Registered with the UK's Information Commissioner's Office for full data compliance
Raised $6m seed funding from leading European venture investors in 2024
Publicly available on GitHub, certified by engineering best practices and community trust
Tell us about your warehouse setup and current challenges. Our team will show you exactly how Keel can be configured to your workflows and get you live in weeks.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz