Warehouse Management
Create warehouse workflows that match exactly how your business operates. Built around your layout, naming conventions, and floor structure—receiving, put-away, picking, packing, and shipping configured to your process.
UK warehouses, brands and 3PLs are replacing rigid legacy systems with warehouse management software that fits how they actually operate. Keel's fulfilment WMS gives you control over goods-in, put-away, picking, packing, despatch and stock, configured to your exact workflows rather than a generic template. Keel is software, not a 3PL: it's built for UK teams that run their own warehouses and want real-time visibility and a system they own.

End-to-end WMS and fulfilment software for UK warehouses, from goods-in to despatch, built around your exact workflows rather than a one-size-fits-all template.
Create warehouse workflows that match exactly how your business operates. Built around your layout, naming conventions, and floor structure—receiving, put-away, picking, packing, and shipping configured to your process.
Pick, pack and despatch with optimised wave, batch and zone-based picking, barcode verification, short-pick handling, automated carrier selection, label printing, tracking sync, end-of-day closeouts, SLA tracking and a complete audit trail for every shipment.
Real-time inventory tracking across every location down to the bin. Lot and batch tracking, serial numbers, expiry dates, automated reorders, cycle counting, and full traceability from receipt to shipment.
Manage complex order flows from first click to final fulfilment. Multi-channel order capture, smart inventory allocation, automated warehouse rules, carrier selection, and synced tracking updates—all in one place.
Professional-grade procurement from purchase request to receipt. Manage suppliers, automate approvals, handle multi-currency POs, three-way matching, and maintain a complete audit trail across all purchasing activity.
Manage daily workloads and production batches aligned to your orders and delivery schedule. Full traceability from raw materials to finished goods, with QC checkpoints built into the flow—not bolted on.
Keel is warehouse management and fulfilment software for UK businesses that run their own warehouses: D2C and e-commerce brands, manufacturers, wholesalers and 3PLs. Off-the-shelf WMS platforms are often too rigid for fast-growing operations, while full enterprise rollouts take months. Keel models your actual processes (your goods-in checks, picking logic, carrier rules and exception handling) and gives you real-time stock visibility down to the bin, from a single site to multi-site fulfilment. Keel is run by Planko Ltd, a company registered in the United Kingdom and based in Altrincham, Cheshire, and you choose where your warehouse data is hosted, including the UK.

See how fast-moving operations teams use Keel to take back control of their workflows, and what that could look like for your UK warehouse.
Built by operators for operators, and run from the UK: Keel gives UK warehouse teams the flexibility legacy systems never could, with UK registration, GBP billing and a system you own.
Founded by the former CEO, CTO and CPO of Echo, who built the software behind shipping 50k medicines to 600k customers daily. Keel is built on real operational experience, not theory.
Launch a fully tailored WMS configured to your exact UK warehouse workflows in weeks, not the months that legacy ERP implementations demand.
Complete ownership and control of your operations software and data—no vendor lock-in, no rigid templates, no waiting on a provider to make changes.
Planko Ltd t/a Keel is registered in the United Kingdom (Altrincham, Cheshire) and with the ICO (ZB524558). Billed in GBP with VAT added, and you choose where your warehouse data is hosted, including the UK.
Operators who built enterprise-scale systems before building the platform.
Keel (Planko Ltd) is a company registered in the United Kingdom, based in Altrincham, Cheshire, with a team hiring in London. It was founded in 2021 by the former CEO, CTO and CPO of Echo, Europe's fastest-growing online pharmacy, later acquired by Pharmacy2U. At Echo, the founders built custom software to run operations shipping 50k medicines to 600k customers daily, growing the business to $130m annual revenue, because off-the-shelf tools could not meet the needs of the highly regulated pharmacy world. In 2024 Keel raised $6m in seed funding from leading European investors Earlybird and LocalGlobe. Today Keel gives operators, from UK warehouses and 3PLs to fast-scaling e-commerce brands, flexible operations software they truly own.
The four main types of WMS are: standalone WMS (dedicated warehouse software with deep functionality), ERP-integrated WMS (a warehouse module built into a broader ERP system), cloud-based WMS (hosted on remote servers with subscription access), and supply chain execution suites (broad platforms covering WMS alongside transportation and labour management). Keel operates as a highly configurable, cloud-based WMS built for fast-moving operations teams.
Talk to our UK-registered team for a walkthrough of how Keel would run your warehouse, from goods-in to despatch.
Registered with the UK Information Commissioner's Office (ZB524558)
Raised $6m seed funding from leading European venture investors in 2024
Open-source platform on GitHub, built on engineering best practices
Tell us about your UK warehouse: your sites, order volumes, carriers and current systems. We'll show you how Keel can be configured to your goods-in, picking and despatch workflows. With Build for Me, we model Keel around your actual process, get you live in a matter of weeks and hand over to your team. One fixed yearly subscription, billed in GBP.
You can also send us a quick email at hello@keel.so.
You can also send us a quick email at hello@keel.so.