Inventory Management
Real-time inventory tracking built around your operations. Manage stock across locations, automate reorders, track lots and serial numbers, and maintain a complete audit trail — no SKU arrangement too complicated.
Off-the-shelf software holds fast-moving businesses back. Keel delivers fully custom enterprise software built around your exact operations — from inventory and procurement to order management and fulfilment. Own your tools, control your data, and ship production-ready systems in weeks. Purpose-built for operators who need flexibility, power, and total ownership without the legacy ERP overhead.
End-to-end custom software solutions built around your operations, from inventory and procurement to order management, warehousing, and beyond.
Real-time inventory tracking built around your operations. Manage stock across locations, automate reorders, track lots and serial numbers, and maintain a complete audit trail — no SKU arrangement too complicated.
Manage complex order flows from first click to final fulfilment. Automate workflows, track every order across channels, and eliminate the need to chase updates across multiple disconnected systems.
Custom warehouse workflows built around your layout, naming conventions, and team processes — not a rigid template. Receiving, put-away, picking, packing, and shipping configured exactly how you operate.
Professional-grade procurement from purchase request to receipt. Manage suppliers, automate approvals, handle multi-currency POs, and eliminate spreadsheets with full three-way matching and audit trails.
Build a CRM that mirrors your organisation's actual sales and customer operations. Custom workflows, permissions, integrations, and dashboards designed around real-world interactions — not generic templates.
Model your production process exactly as it works — your stages, checkpoints, and terminology. From raw materials to finished goods, every transformation is traced with QC built into the flow.
We work with you to deeply understand your operations — your workflows, your data model, your edge cases, and your team's needs. Nothing is assumed; everything is mapped to how your business actually works.
See how fast-moving businesses like Bravely, HIVED, Klira, and Egg have built and owned their operations software with Keel.
Keel was built by operators who lived the problem firsthand — here's what makes our approach fundamentally different from legacy ERPs and off-the-shelf tools.
Founded by Echo's former CEO, CTO, and CPO, who built custom software shipping 50k medicines to 600k customers daily.
Go from business requirements to a production-ready, fully deployed custom system in weeks — not quarters or years.
You own your code, your data, and your roadmap — no vendor lock-in, no licensing restrictions, no dependency on a third party to evolve your system.
Fully managed serverless infrastructure with multi-region support, built-in auth, permissions, observability, and audit trails — built to scale with confidence.
Operators who built enterprise-scale software and decided to make it accessible to everyone.
Keel was founded in 2021 by three former executives from Echo — Europe's fastest-growing online pharmacy, later acquired by Pharmacy2U. As CEO, CTO, and CPO at Echo, the founders built custom operations software to ship 50,000 medicines to 600,000 customers daily, scaling the business to $130 million in annual revenue. They experienced firsthand how legacy software couldn't keep pace, so they built the solution they wished had existed. In 2024, Keel raised $6 million in seed funding from leading European investors Earlybird and LocalGlobe. Headquartered in Altrincham, Cheshire, Keel's mission is to empower operators everywhere with flexible, powerful tools they truly own — turning the operational advantage they discovered at Echo into a platform available to every fast-moving business.
Keel is designed for fast-moving operations teams that have outgrown spreadsheets and no-code tools but don't want the rigidity or cost of a legacy ERP. Industries include e-commerce, logistics, manufacturing, healthcare, and any regulated environment where off-the-shelf software simply doesn't fit the operational complexity or compliance requirements.
Talk to our team for a no-obligation walkthrough of how Keel can be built around your operations.
Registered with the UK's data protection authority for compliant data handling.
Backed by leading European venture capital investors in 2024.
Openly available on GitHub, built on transparent engineering best practices.
Tell us about your operations and we'll show you how Keel can be built around your exact process. No generic demos — just a real conversation about your system.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz