Build your dream CRM Build your dream CRMBuild your dream CRMBuild your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRMBuild your dream CRM Build your dream CRM

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Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRMBuild your dream CRMBuild your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRMBuild your dream CRM Build your dream CRM
Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRMBuild your dream CRMBuild your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRM Build your dream CRMBuild your dream CRM Build your dream CRM

CUSTOMER MANAGEMENT

Build your dream CRM

Build your dream CRM

Keep your customer data structured and actionable. Built around your real-world interactions, not generic templates.

Great customer relationship is more than just internal tools

Great customer relationship is more than just internal tools

It’s a critical part of your business. Getting it right means more deals closed faster and happier customers.

Own and control your data

Design your CRM data model around your organisation. Not the other way around.

ID

Value

Stage

97174

$12,000

Lead

39635

€25,000

Closed

Integrate with all your tools

Sync data between all your favourite apps. Code first means everything is possible.

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Proactive management

Easily integrate with your apps and websites to create the perfect customer experience.

Manage your customer relationships exactly how you want

Create a custom CRM that mirrors your operations.

Custom alerts and notifications

Configure tailored messaging and timely updates. All the way from initial prospect to happy customer

Monitor performance in detail

Access data about every stage of your customer’s journey. Optimise your marketing funnel like never before

Custom Roles and Permissions

Implement specific roles and permissions to ensure that your team have access to systems they need, exactly when they need them

Marketing email integrations

Integrate with Mailchimp, Sendgrid and more, to keep your customers updated and engaged

Custom workflow automation

Tailor and automate workflows like outreach, scheduling calls, contract management and onboarding

API Integrations

Synchronise data with your own platform as well as third party tools and services

Peek under the hood

Explore the data model for this project and the Keel Schema that drives it

Data model

Schema

schema.keel

Data model

Schema

schema.keel

Peak under the hood

Explore the data model for this project and the Keel Schema that drives it

Bring your tools and teams with you

Break down silos. Processes, products, and people. All unified and thriving.

Connect your apps

Harness the power of code to integrate your tools and services into a single unified system.

Connect your products

Seamlessly integrate into your existing products using Keel as the powerful backend for your applications.

Connect your people

Bring operators and engineers together to shape and iterate on your processes collaboratively.

Engine

Actually built for developers

Keel is unapologetically code-first and grounded in engineering best practices. Build fast and respond to operational needs in real time. Empower your ops teammates with exceptional tools, and ship solutions that move the business forward.

Explore the platform

  • Version controlled

    Built-in testing

    End-to-end type safety

    Multiple environments

    Full local development experience

    Secrets management

    Dedicated Postgress

    3rd-party OIDC auth providers

    JSON, GQL and RPC APIs

    Asynchronous events

    Scheduled jobs

    VSCode extension

    Open-source

    Managed migrations

    Mutli-region infrastructure

    Strongly typed SDKs and APIs

    Row- and role-based permissioning

    “Deny by default” access control

    OpenTelemetry observability

    Audit log

    Extend with typescript

    Direct database access

    Instant internal tools

    Read-only replica database

    Fully isolated infrastructure

    React helper libraries

    Git flow based deployments

    Durable functions

    Self hosting

    Custom workflows

Frequently asked questions

What exactly is Keel?

Keel is a programmable operations platform that enables operators to build hyper flexible custom software without needing a large team of developers.

What can I build with Keel?

Companies use Keel to build software that powers their most critical operations processes. Some examples include tools for shift management, inventory management, custom CRMs, and payroll.

Why use Keel instead of off-the shelf software?

Keel lets you build software that's unique to your business and the way you work, not the other way round. Since you fully own your Keel tools, you can adapt and update them whenever you need to, so your software will be as agile as your company.

Do I need to know how to code to use Keel?

Keel is designed to allow non-developers to embrace the power and flexibility of code. The Keel schema is intuitive and does not require prior knowledge of a development language. More advanced feature such as functions require basic knowledge of Typescript.

Take control of your operations. Today.

OR

Ref

Status

Total

ORD-123

Processing

£47.23

ORD-7845

Processing

£145.50

ORD-4387

Processing

£381.99

Operators

Build for me

We’ll work with you to model Keel around your actual business process in real-time. You’ll be live in a matter of weeks and we’ll handover to your team to ensure full ownership.

Book a demo

schema.keel

model Order {

fields {

ref ID @sequence("ORD")

status OrderStatus @default(OrderStatus.New)

total Number

items OrderItems

}

}

Developers

Let me play

Start now with the local console. Explore the Keel platform, play with ready-to use templates and deploy when you're ready

Explore the docs

ABOUT US

Built by operators,
for operators

Fast-moving ops teams deserve systems as dynamic as they are. After experiencing first-hand how legacy software couldn’t scale at the speed we needed, we built the solution we wished existed.
Our mission: empowering operators everywhere with flexible, powerful tools they truly own.

Our story

Home
Product
Docs
About us
Careers
Contact us

© 2025 Planko Ltd

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Bring your tools and teams with you

Break down silos. Processes, products, and people. All unified and thriving.

Connect your apps

Harness the power of code to integrate your tools and services into a single unified system.

Connect your products

Seamlessly integrate into your existing products using Keel as the powerful backend for your applications.

Connect your people

Bring operators and engineers together to shape and iterate on your processes collaboratively.

Engine

Actually built for developers

Keel is unapologetically code-first and grounded in engineering best practices. Build fast and respond to operational needs in real time. Empower your ops teammates with exceptional tools, and ship solutions that move the business forward.

Explore the platform

  • Version controlled

    Built-in testing

    End-to-end type safety

    Multiple environments

    Full local development experience

    Secrets management

    Dedicated Postgress

    3rd-party OIDC auth providers

    JSON, GQL and RPC APIs

    Asynchronous events

    Scheduled jobs

    VSCode extension

    Open-source

    Managed migrations

    Mutli-region infrastructure

    Strongly typed SDKs and APIs

    Row- and role-based permissioning

    “Deny by default” access control

    OpenTelemetry observability

    Audit log

    Extend with typescript

    Direct database access

    Instant internal tools

    Read-only replica database

    Fully isolated infrastructure

    React helper libraries

    Git flow based deployments

    Durable functions

    Self hosting

    Custom workflows

Frequently asked questions

What exactly is Keel?

Keel is a programmable operations platform that enables operators to build hyper flexible custom software without needing a large team of developers.

What can I build with Keel?

Companies use Keel to build software that powers their most critical operations processes. Some examples include tools for shift management, inventory management, custom CRMs, and payroll.

Why use Keel instead of off-the shelf software?

Keel lets you build software that's unique to your business and the way you work, not the other way round. Since you fully own your Keel tools, you can adapt and update them whenever you need to, so your software will be as agile as your company.

Do I need to know how to code to use Keel?

Keel is designed to allow non-developers to embrace the power and flexibility of code. The Keel schema is intuitive and does not require prior knowledge of a development language. More advanced feature such as functions require basic knowledge of Typescript.

Take control of your operations. Today.

OR

Ref

Status

Total

ORD-123

Processing

£47.23

ORD-7845

Processing

£145.50

ORD-4387

Processing

£381.99

Operators

Build for me

We’ll work with you to model Keel around your actual business process in real-time. You’ll be live in a matter of weeks and we’ll handover to your team to ensure full ownership.

Book a demo

schema.keel

model Order {

fields {

ref ID @sequence("ORD")

status OrderStatus @default(OrderStatus.New)

total Number

items OrderItems

}

}

Developers

Let me play

Start now with the local console. Explore the Keel platform, play with ready-to use templates and deploy when you're ready

Explore the docs

ABOUT US

Built by operators,
for operators

Fast-moving ops teams deserve systems as dynamic as they are. After experiencing first-hand how legacy software couldn’t scale at the speed we needed, we built the solution we wished existed.
Our mission: empowering operators everywhere with flexible, powerful tools they truly own.

Our story

Home
Product
Docs
About us
Careers
Contact us

© 2025 Planko Ltd

Privacy Policy

Terms of Service

Trust Centre