We wished a product like Keel existed, so we built it
Keel is what happens when three people need to build and scale an operations business with no help from off-the-shelf tooling.
Before we founded Keel in 2021, we worked at Echo, Europe’s fastest growing online pharmacy that was later acquired by Pharmacy2U. As CEO, CTO and CPO, we worked across technology and physical operations shipping 50k medicines to 600k customers daily. When we left, the business had grown to $130m annual revenue.
Through this journey, we built a ton of custom software to run our operations. We hadn’t intended to, but we had no choice. Off-the-shelf options were inflexible, didn’t meet our needs in the highly regulated pharmacy world, and we just needed to get things done! We saw then how critical it was to have robust tools that we owned, that we could iterate on easily. Beyond giving us a competitive advantage, it allowed us to help hundreds of thousands of people at an uncertain time.
We founded Keel because businesses are changing, and contemporary companies need to own their own operations software and tools. We see a future where many companies who outgrow no-code tools, and can’t afford to build their own, don’t have to resort to an archaic ERP.
Keel is what happens when three people need to build and scale an operations business with no help from off-the-shelf tooling.
Before we founded Keel in 2021, we worked at Echo, Europe’s fastest growing online pharmacy that was later acquired by Pharmacy2U. As CEO, CTO and CPO, we worked across technology and physical operations shipping 50k medicines to 600k customers daily. When we left, the business had grown to $130m annual revenue.
Through this journey, we built a ton of custom software to run our operations. We hadn’t intended to, but we had no choice. Off-the-shelf options were inflexible, didn’t meet our needs in the highly regulated pharmacy world, and we just needed to get things done! We saw then how critical it was to have robust tools that we owned, that we could iterate on easily. Beyond giving us a competitive advantage, it allowed us to help hundreds of thousands of people at an uncertain time.
We founded Keel because businesses are changing, and contemporary companies need to own their own operations software and tools. We see a future where many companies who outgrow no-code tools, and can’t afford to build their own, don’t have to resort to an archaic ERP.
Keel is what happens when three people need to build and scale an operations business with no help from off-the-shelf tooling.
Before we founded Keel in 2021, we worked at Echo, Europe’s fastest growing online pharmacy that was later acquired by Pharmacy2U. As CEO, CTO and CPO, we worked across technology and physical operations shipping 50k medicines to 600k customers daily. When we left, the business had grown to $130m annual revenue.
Through this journey, we built a ton of custom software to run our operations. We hadn’t intended to, but we had no choice. Off-the-shelf options were inflexible, didn’t meet our needs in the highly regulated pharmacy world, and we just needed to get things done! We saw then how critical it was to have robust tools that we owned, that we could iterate on easily. Beyond giving us a competitive advantage, it allowed us to help hundreds of thousands of people at an uncertain time.
We founded Keel because businesses are changing, and contemporary companies need to own their own operations software and tools. We see a future where many companies who outgrow no-code tools, and can’t afford to build their own, don’t have to resort to an archaic ERP.
Our team has decades of experience across multiple industries
Backed by the best
We’re grateful to be backed by some of the best investors, founders, and operators from around the world.
LocalGlobe
