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Under the waterline

Under the waterline

A peek below the surface at how we’re building Keel

Klira skincare bottles
Klira skincare bottles

Keel

How Klira insourced operations in 2 months

Klira sells personalised, prescription skincare, and they use Keel as a pharmacy‑grade operations platform with end‑to‑end traceability. Keel gives Klira control from prescription to production to fulfilment.

8 January 2026

Opinion

The playbook of ops evolution: lessons from fast-growing companies

All successful companies grow and their operations evolve as a result. Benoit shares his observations on the different stages and patterns of that growth, so you can look out for pitfalls.

Opinion

The 5 moments that signal you’ve outgrown your operational tools

The realisation that you've outgrown your ops tools can strike in specific, memorable moments. Bobbi takes us through the top 5 moments we've heard from real customers.

Opinion

The hidden cost of “making do” with manual processes

The "making do" mindset is normal and useful during the start-up stage, but can you spot the signs of when it's no longer serving you? Benoit shares useful tips for assessing the risks and taking action to avoid bottlenecking your growth.

Opinion

3 signs your operations have outgrown your tools

Outgrowing your tools is a great sign, but if you don't take action then you'll soon find they're holding you back. We explore how to spot what's happening, and the action to take so you can keep focusing on growth.

Keel

Keel raises $6m to bridge the gap between spreadsheets and ERP

Today we’re super excited to share that we’ve raised $6m in seed funding from European investors Earlybird and LocalGlobe. CEO Murvah Iqbal shares how Keel has boosted operations at HIVED.

23 October 2024