Keel is the ERP alternative for Operations champions managing production, warehouses and delivery ops.

Instead of ‘adapting’ software to fit businesses - with spreadsheets, workarounds, and integrations that don’t always work - Keel starts at the Keel is the ERP alternative for Operations champions managing production, warehouses and delivery ops. Instead of ‘adapting’ software to fit businesses - with spreadsheets, workarounds, and integrations that don’t always work - Keel starts at the beginning. Creating what they want from the start. We’re already doing it for companies like Klira, Smol, and more!

What we’re looking for:

We’re hiring our first commercial hire - a Founding SDR. You’ll be our first dedicated sales hire, working closely with Keel’s co-founder & CEO, which means you’ll have a unique opportunity to shape our sales motion from the ground up. You’ll likely be the first person talking to our potential customers, making a strong first impression and helping them understand whether Keel could be a good fit for their needs.

You’ll help ensure that conversations, learning, and pipeline continue to move forward as the company grows. You’ll focus on the earliest stages of our sales process: understanding who Keel is right for, starting thoughtful conversations, and qualifying opportunities with care.

This is a quality-led role. Success in this role is measured by the quality of opportunities and the insight you bring back - not by volume alone.

We’re open to exceptional career switchers who already have some exposure to commercial environments and are ready to operate with real ownership early on.

What you’ll do:

• Own outbound pipeline generation: Research and reach out to operations-led businesses that may be a good fit for Keel, using considered, relevant outreach.

• Qualify leads thoughtfully: Have early conversations to understand a prospect’s challenges, context, and timing, and progress the right opportunities forward.

• Work closely with the founder on handovers: Share context and insight so qualified conversations can move smoothly into deeper discussions.

• Develop strong discovery instincts: Learn how operations teams think about inventory, production, warehousing, fulfilment, and delivery - and ask thoughtful, well-timed questions.

• Refine our ICP and messaging over time: Partner closely with the founders to rapidly test assumptions, share learnings, and iterate based on real customer conversations.

• Keep a clear, honest pipeline: Maintain good notes, tidy CRM hygiene, and regular reflections on what’s working and what isn’t.

We’re building a team that prides itself on these things:

• 🚤 Moves with intent: We’re still learning, iterating, and refining, so we need someone comfortable with speed, experimentation, and ambiguity

• 🧠 Curiosity: especially about how complex operational problems show up in businesses

• 🏗️ A builder mindset: comfort creating structure where there isn’t much yet

• 📈 Data-driven: You track what’s working (and what isn’t) and adjust based on real insights

• 🤝 Team-first mindset: You’ll work closely with the Co-founders and product team, sharing learnings to improve our approach

• 🎯 Driven by impact: You’re excited about contributing to a growing company where your work directly makes a difference.

This is a great fit if you…

• Are early in your career (or switching paths) and motivated by steep learning curves, autonomy, and the chance to take on real responsibility from day one

• Want to sharpen the craft of early-stage sales - not just follow a script - and understand how pipeline quality can make or break a startup

• Are excited to work side-by-side with a founder, learning through direct feedback, experimentation, and real customer conversations

• Get energy from people - you enjoy building relationships, asking great questions, and finding common ground quickly

• Take pride in crafting thoughtful outreach, doing your research, and opening doors in ways that feel human - especially when it’s hard

• Know how to listen, think on your feet, and decide quickly whether an opportunity is worth pursuing

• Prefer small, fast-moving teams where you’re trusted to figure things out, take initiative, and grow with the company

This won’t be the right role if you…

• You’re primarily motivated by titles or timelines rather than learning the fundamentals first

• Are uncomfortable with ambiguity. It’s a really exciting time for us, and we’re getting great traction, but there’s still lots of unanswered questions

• You prefer transactional or short-term sales cycles over building longer-term customer understanding

• Want to work in a large sales team, with clearly defined playbooks. You’ll help us get there!

• Don’t enjoy working with product and engineering teams - they’re a key part of everything we do and we very much work in collaboration together

Why Keel?

• Be our first commercial hire and help lay the foundations of Keel’s go-to-market approach

• Work on a product with clear, tangible ROI for operations teams who genuinely need a better way of working

• Contribute directly to how we refine our ICP, messaging, and early positioning through real customer conversations

• Work closely with a founder who leads sales today and is deeply involved in customer discovery

• Competitive compensation, meaningful equity, and real opportunity to grow with the company

• Join a small, fast-moving team focused on solving real operational challenges for manufacturing, D2C, and logistics-heavy businesses

If you’re excited about this role and think you’d be a great fit, we’d love to hear from you! 🚀

Some important things to note:

• We're hybrid, and most people work from our office in Shoreditch an average of 3 days a week

• We're currently not able to provide sponsorship for any of our roles

Interview process:

• 30min intro call with the People team (video)

• 45min hiring manager interview (video)

• 60min technical/sales interview - mock customer calls (video or in-person)

• 60min values interview (in-person)