When Klira decided to bring their production and fulfilment in-house, they had a problem.

They make personalised prescription skincare. Regulated product. Short shelf-life. Custom formulations. And they needed pharmacy, production, and fulfilment up and running. Fast.

Off-the-shelf software wasn't going to cut it. And spreadsheets weren't an option, not with pharmacy compliance on the line.

“This was a completely blank slate to deliver a fully tailored operations platform for a highly regulated product in an outrageously short amount of time.” Sophie Kerbegian, Co-Founder & CEO, Klira

Key Challenges and Problems

Klira’s goal was to bring its operations in house and set up their own pharmacy. Moving from third-party production and fulfilment meant “building everything from scratch”, including:

• End-to-end order management across prescription intake, production, dispensing and dispatching

• Fulfilment management, including carrier integrations, delivery priority rules and tracking

• Formulation-based production planning for short shelf-life products requiring precise compounding

• Pharmacy-grade inventory control for regulated ingredients.

• Error-proofed dispensing and full traceability to guarantee patient safety and regulatory compliance.

  
  

“Working with Keel frees up so much of your time and thinking – it gives you the system you dreamt of so you can get from A to B the way that you need to rather than the way the software wants you to.”  Ashkan Fathi, Superintendent Pharmacist, Klira

The Results

Full operational control: Keel gives Klira a single operational backbone spanning inventory, orders, production, dispensing and fulfilment. Orders move through clearly defined stages with real-time visibility, and it’s easy to keep customers in the loop.

An ever-evolving configurable platform: No forced ERP processes; instead Keel allows Klira to configure workflows (e.g. pharmacist-led steps, approval points and operational checks) around how its team actually operates.

Built-in pharmacy compliance and traceability: Regulatory requirements (e.g. lot and batch-level traceability) are embedded directly into day-to-day operations to enable right-first-time dispensing without slowing the operation down.

Formulation-driven production for short shelf-life products: Product formulations drive production planning in Keel. Automated quantity calculations support precise compounding and just-in-time manufacturing, helping Klira meet demand while minimising waste.

“We can choose exactly how much of everything to make and when. It’s giving us greater flexibility to meet growing demand and reduce wastage.” Ashkan Fathi

Error-proofed dispensing and fulfilment: Assembly, dispensing and dispatching are designed as a controlled end-to-end flow. Barcode scanning, system-level checks and integrated Royal Mail fulfilment remove manual error risk, ensuring the right product reaches the right patient, on time.

“It removes subjective or ad-hoc decision-making from the operational process, ensuring that every step follows predefined rules and data.  Each batch is produced exactly as intended, with the correct ingredients and quantities in line with our formulation requirements” Ashkan Fathi

The Experience

Fast, low-friction implementation: Despite the complexity, Keel delivered a working, compliant system on an aggressive timeline.

“I’ve never experienced such a smooth tech platform implementation in my entire career.” Sophie Kerbegian

A trusted partnership: “We’ve always had the right functionalities at the right time – a viable product on which we could iterate. It really does feel like they are an extension of our team” Ashkan Fathi

What’s next?

Klira is now focused on significant growth in the UK and exploring global markets.

“I've never found a tech partner like Keel before. I struggle to believe you would find a better solution for your operations than what Keel can offer. And I don't think there could be a better example of a supplier being in the trenches with you and taking responsibility for getting things over the line.”  Sophie Kerbegian